Every practice is its own case.
A DUI client searches at 2 AM from a jail parking lot. An estate planning client reads for three weeks before booking. One playbook can't win both. Pick your practice and see how we'd market it.
Criminal Defense
Criminal clients hire fast, often within hours of an arrest, and usually from their phone.
→§ 02DUI & DWI
DUI is one of the most searched and most competitive niches in legal marketing.
→§ 03Personal Injury
Personal injury is the most expensive battlefield in legal marketing, with some of the highest-cost clicks in all of Google Ads.
→§ 04Family Law & Divorce
Divorce and custody clients research for weeks before hiring.
→§ 05Estate Planning, Wills & Trusts
Estate planning clients aren't in a crisis.
→§ 06Probate & Estate Administration
Probate clients are grieving and overwhelmed, and they're usually searching for a process they've never heard of.
→§ 07Immigration
Immigration clients search in multiple languages, research for long periods and are rightly wary of fraud.
→§ 08Bankruptcy
Bankruptcy prospects are stressed, embarrassed and price-sensitive.
→§ 09Employment Law
Workers who've been fired, harassed or underpaid search for validation before they search for a lawyer.
→§ 10Business Litigation
Business clients hire on authority and relationships.
→§ 11Workers' Compensation
Injured workers are dealing with denied claims, light-duty disputes and lost wages.
→§ 12Medical Malpractice
Malpractice cases are rare, complex and expensive to litigate.
→§ 13Real Estate Law
Real estate legal work ranges from closings to boundary disputes to landlord-tenant fights.
→§ 14Social Security Disability
Disability claimants are often denied, frustrated and unsure whether a lawyer is worth it.
→§ 15Elder Law
Elder law decisions are usually made by adult children on behalf of a parent: Medicaid planning, guardianship, long-term care.
→§ 16Intellectual Property
Founders and creators search for trademark, copyright and patent help online, often nationally.
→§ 17Tax Law & IRS Defense
IRS letters create panic.
→§ 18Civil Rights
Civil rights cases (police misconduct, wrongful arrest, prison conditions, discrimination) depend on credibility, timing and community trust.
→The court will now hear your case.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.