Briefs for the bar.
Straight answers on law firm marketing: what it costs, what works, what the ethics rules allow and how to tell if your agency is doing its job.
30 Law Firm Marketing Ideas That Actually Bring In Cases
Thirty practical, ethics-safe marketing ideas for small and mid-size law firms, organized by category, each with a clear note on how to execute it.
READ THE BRIEF →Attorney Advertising Rules: A Plain-English Guide for Law Firms
What lawyers can and cannot say in their marketing, explained in plain English: the ABA Model Rules, how states change them, and the pitfalls that turn ads into grievances.
READ THE BRIEF →Best Social Media for Law Firms: A Platform-by-Platform Guide
Not every platform deserves your time. Here is which social channels fit which practice areas, what to post, the ethics rules that apply, and how social feeds your search visibility.
READ THE BRIEF →Can Lawyers Pay for Leads? What ABA Rule 7.2(b) Actually Says
Pay-per-lead offers are everywhere, but the ethics rules draw a sharp line between buying advertising and buying a recommendation. Here is where that line sits.
READ THE BRIEF →Do Law Firms Need SEO? Yes, and Here Is Why
Your clients are searching Google right now. Here is why SEO matters for lawyers, what the work involves, and how to tell whether your agency is doing it.
READ THE BRIEF →Featured Snippets for Lawyers: How to Win Position Zero
Featured snippets put your firm's answer above every other result. Here is how to find the questions your market asks, format answers Google will lift, and become a source AI assistants trust.
READ THE BRIEF →Google Business Profile for Lawyers: The Local SEO Playbook
The map pack is the most valuable free placement in legal marketing. Here is how to set up, optimize, protect, and measure your firm's Google Business Profile without breaking Google's rules or your bar's.
READ THE BRIEF →How Much Do Google Ads Cost for Lawyers? A Straight Answer
Legal clicks are some of the priciest in search. Here is what drives the cost, and how to focus on the number that actually matters: cost per signed case.
READ THE BRIEF →How Much Should a Law Firm Spend on Marketing? Budget Math
Your marketing budget should not be a guess. Here are three frameworks, a worked hypothetical example, and a checklist for judging what an agency charges.
READ THE BRIEF →Law Firm Marketing Plan: Step-by-Step Guide and Sample Outline
Most firms have a marketing habit, not a marketing plan. Here is how to build one step by step, with a fill-in outline you can finish this week.
READ THE BRIEF →Law Firm Website Design Cost: What You Are Really Paying For
Website quotes for law firms range from pocket change to a second mortgage. Here is what actually drives the price, what you must get for it, and how to make sure the site is still yours when you leave.
READ THE BRIEF →What Is Legal Marketing? Channels, Ethics and Choosing an Agency
Legal marketing is more than a website and some ads. Here is what it covers, why it plays by different rules, and how to vet an agency before you hand over the keys.
READ THE BRIEF →The court will now hear your case.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.