Criminal defense legal marketing.
Criminal clients hire fast, often within hours of an arrest, and usually from their phone. Your marketing has to win the search, answer the panic and get a human on the line before the next firm does.
How criminal defense clients actually hire.
Most criminal defense searches happen in a crisis: an arrest, a court date in the mail, a family member in custody. The searcher is frequently not the defendant but a parent, spouse or friend, and they often search at night and on weekends.
Charge-specific and city-specific searches dominate. People search the exact charge ("aggravated assault lawyer Mesa") and the courthouse, not "criminal attorney." A site needs a page for every charge and every court it serves.
Searches we fight for.
Examples of the high-intent searches we target for criminal defense firms, localized to your city and state.
- [charge] lawyer near me
- what happens at an arraignment in [city]
- how to get someone out of jail in [county]
- will I go to jail for a first offense [charge]
- best criminal defense attorney [city]
Be the firm Google quotes.
We pinpoint the questions people in your city ask most, then build the answer engineered to win the featured snippet and the AI recommendation. Typical criminal defense targets:
- Can charges be dropped before court?
- Should I talk to the police without a lawyer?
- What is the difference between a felony and a misdemeanor in [state]?
- How long does a [charge] stay on your record?
- What does a criminal defense lawyer cost in [city]?
Where we'd start.
AI Intake & Chat
After-hours chat and instant callback are where criminal cases are won or lost.
SEO That Shows Its Work
Charge, court and city pages built at scale.
Google Ads & LSA
Tight geo-targeting and negatives to filter "free lawyer" and out-of-area traffic.
Google Business Profile
Map pack visibility near jails and courthouses.
Questions from the box.
What does criminal defense legal marketing include?
Everything a criminal defense firm needs to turn search into signed cases: a conversion-built website, SEO and featured-snippet content for the questions your city asks most, Google Business Profile, Google Ads and LSA, AI intake, social and reviews, all in accounts you own.
Do you build pages for every charge?
Yes: every charge you want to be hired for, plus courthouse and city pages, each with real local content so they rank and don't read as doorway pages.
Can you market only felonies?
Yes. We can weight content, ads and intake qualification toward serious felony matters so you aren't paying for the cases you don't want.
Do you work with competing firms in my market?
No. We take one criminal defense firm per market.
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Criminal Defense firms: your market is waiting.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.