How we know.
The sources and filters behind the market data on our city and practice pages.
Local search demand
For each city and practice area we query third-party keyword databases for the searches people in that market use to find a lawyer (for example, "DUI lawyer Phoenix"). We keep only clean consumer searches: queries naming a specific law firm, person or website are removed, as are unrelated terms. Volumes are estimated average monthly US searches and fluctuate seasonally.
Cost per click
Click costs are estimated advertiser bids from the same databases. Actual costs in your account depend on targeting, quality, competition and time of day. "Organic only" means the database shows no meaningful paid competition for that exact search.
Pages without enough data
When a city and practice combination shows no measurable search demand, we still publish the local venue information for readers, but we ask search engines not to index that page, rather than publishing thin content to chase rankings.
Courts and venues
Court names and jurisdictions come from state and county court websites and federal court directories. Immigration court locations are checked against the Executive Office for Immigration Review's immigration court listing. Where a city has no immigration court or Social Security hearing office, we name the nearest one serving the area.
Attorney advertising rules
Summaries of state advertising rules are drawn from each state's rules of professional conduct and bar guidance. They are summaries, not legal advice, and rules change: always confirm with your state bar.
Refresh schedule
Market data is refreshed periodically, and each page shows its last updated date. Report anything outdated to hello@objectionlegalmarketing.com.