Law firm marketing in Boston.
Websites, SEO, Google Ads, Google Business Profile and AI intake for Boston law firms. All we do is law, and we take one firm per practice area in Boston.
Boston demand, by practice.
Monthly searches for core "lawyer in Boston" terms and the most expensive click we see in each practice. Click a practice for the full local breakdown.
| PRACTICE AREA | CORE MONTHLY SEARCHES | TOP COST PER CLICK | |
|---|---|---|---|
| Immigration | 2,375 | $6.63 | Boston plan → |
| Family Law & Divorce | 643 | $29.30 | Boston plan → |
| Personal Injury | 619 | $69.29 | Boston plan → |
| Employment Law | 522 | $8.72 | Boston plan → |
| Medical Malpractice | 514 | $40.14 | Boston plan → |
| Social Security Disability | 368 | $9.00 | Boston plan → |
| Criminal Defense | 314 | $30.23 | Boston plan → |
| Civil Rights | 290 | n/a | Boston plan → |
| Tax Law & IRS Defense | 279 | $50.36 | Boston plan → |
| Real Estate Law | 255 | $8.42 | Boston plan → |
| DUI & DWI | 249 | $35.14 | Boston plan → |
| Bankruptcy | 217 | $19.73 | Boston plan → |
| Intellectual Property | 189 | n/a | Boston plan → |
| Estate Planning, Wills & Trusts | 187 | $11.65 | Boston plan → |
| Probate & Estate Administration | 187 | n/a | Boston plan → |
| Business Litigation | 173 | n/a | Boston plan → |
| Elder Law | 40 | n/a | Boston plan → |
| Workers' Compensation | 24 | n/a | Boston plan → |
Boston searchers often add a neighborhood or nearby suburb to their query, so pages that name specific courthouses and communities tend to match how residents actually look for counsel.
Massachusetts ad rules.
Massachusetts Rules of Professional Conduct 7.1 through 7.3 bar false or misleading communications and regulate solicitation of prospective clients.
Licensing and discipline: Massachusetts Board of Bar Overseers and Office of Bar Counsel (admission through the Board of Bar Examiners).
Questions from Boston.
Which practice areas are most searched in Boston?
In our latest Boston data, the most-searched practice areas were immigration, family law & divorce, personal injury. The table above shows every practice we track.
Do you work with law firms in Boston?
Yes. We work with law firms in Boston and across Massachusetts, taking one firm per practice area per market.
What makes Boston legal marketing different?
Boston searchers often add a neighborhood or nearby suburb to their query, so pages that name specific courthouses and communities tend to match how residents actually look for counsel.
Boston firms: your market is waiting.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.
Who prepared this market overview
The OBJECTION. editorial team, a marketing agency that works only with law firms. We are not a law firm and this is not legal advice.
How it was researched
Search demand and click costs for Boston are monthly estimates from third-party keyword databases, filtered to clean consumer searches (see our methodology). Advertising rules summarize Massachusetts's rules of professional conduct. Sources: Massachusetts Board of Bar Overseers and Office of Bar Counsel (admission through the Board of Bar Examiners).
Spot an error?
Email hello@objectionlegalmarketing.com. We review every correction request and update the page date when we change it. See our data methodology.