OBJECTION. v. Martindale-Avvo
The witness sells your city's visibility to everyone in it. A directory rents you a spot next to your competitors. We build assets (your site, your rankings, your ad account) that belong only to you.
In the witness's own words.
What's the commitment?
A.Its FAQ says "many attorneys have annual contracts." Pay-per-lead can be cancelled any time.
Source: martindale-avvo.com FAQ · checked November 13, 2026
Do you refund bad leads?
A.Its FAQ says there's no reimbursement for "bad leads."
Source: martindale-avvo.com FAQ · checked November 13, 2026
What do reviewers report?
A.Trustpilot reviewers of Nolo's lawyer products report unexpected auto-renewals and refused refunds. These are individual reviews, not findings.
Source: Trustpilot (Nolo) · checked November 13, 2026
Who else owns you?
A.Internet Brands, which also bought FindLaw in December 2024.
Source: Thomson Reuters press release · checked November 13, 2026
The comparison.
| MARTINDALE-AVVO | OBJECTION. | |
|---|---|---|
| Model | Directory profiles, ads, pay-per-lead | Owned website, SEO, ads in your account, intake |
| Term | Annual common; PPL anytime (per FAQ) | Month to month |
| Bad-lead refunds | No (per FAQ) | No leads sold; you pay for work, not leads |
| Exclusivity | Directory pages list many firms | One firm per practice per market |
What Martindale-Avvo does well.
A cross-examination that hides the good facts isn't worth reading.
- Long-established brands with a large consumer audience.
- Pay-per-lead with no term commitment.
Thinking about switching?
Is OBJECTION. cheaper than Martindale-Avvo?
Sometimes, sometimes not. What we promise is that every dollar builds something you own, at a flat published fee, with no long-term contract.
How do I switch from Martindale-Avvo?
We inventory every URL, preserve rankings with one-to-one redirects, move your tracking and ad history into accounts in your name, and monitor Search Console daily through the cutover.
Are these comparisons fair?
Every factual statement cites a public source checked November 13, 2026. We also list what each company does well. If something has changed, tell us and we'll correct it.
https://www.martindale-avvo.com/faq
https://nz.trustpilot.com/review/www.nolo.com?page=2
Martindale-Avvo is a trademark of its owner. OBJECTION. is not affiliated with Martindale-Avvo. Complaints quoted are the opinions of the reviewers cited.
Leaving Martindale-Avvo? We'll handle the exit.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.