Law firm marketing in New York.
Websites, SEO, Google Ads, Google Business Profile and AI intake for New York law firms. All we do is law, and we take one firm per practice area in NYC.
New York demand, by practice.
Monthly searches for core "lawyer in New York" terms and the most expensive click we see in each practice. Click a practice for the full local breakdown.
| PRACTICE AREA | CORE MONTHLY SEARCHES | TOP COST PER CLICK | |
|---|---|---|---|
| Personal Injury | 3,793 | $65.61 | NYC plan → |
| Workers' Compensation | 996 | $30.25 | NYC plan → |
| Immigration | 915 | $13.60 | NYC plan → |
| Medical Malpractice | 894 | $50.73 | NYC plan → |
| Business Litigation | 610 | $29.09 | NYC plan → |
| Criminal Defense | 593 | $80.64 | NYC plan → |
| Employment Law | 486 | $15.08 | NYC plan → |
| Family Law & Divorce | 465 | $29.84 | NYC plan → |
| Tax Law & IRS Defense | 385 | $23.46 | NYC plan → |
| Social Security Disability | 354 | $9.96 | NYC plan → |
| Intellectual Property | 300 | $10.01 | NYC plan → |
| Bankruptcy | 273 | $15.15 | NYC plan → |
| Civil Rights | 251 | n/a | NYC plan → |
| DUI & DWI | 241 | $54.35 | NYC plan → |
| Elder Law | 152 | n/a | NYC plan → |
| Estate Planning, Wills & Trusts | 132 | $12.22 | NYC plan → |
| Real Estate Law | 90 | n/a | NYC plan → |
| Probate & Estate Administration | 44 | $17.46 | NYC plan → |
Search is fragmented by borough and neighborhood: Brooklyn, Queens and Bronx searches behave like separate markets, and Manhattan firms compete with national brands.
New York ad rules.
New York's Rules of Professional Conduct (Rule 7.1 and related rules) are among the most detailed in the country: many advertisements must be labeled "Attorney Advertising," and firms must keep copies of advertisements for set retention periods.
Licensing and discipline: New York State Unified Court System (attorney registration) and the New York State Bar Association.
Questions from NYC.
Which practice areas are most searched in New York?
In our latest New York data, the most-searched practice areas were personal injury, workers' compensation, immigration. The table above shows every practice we track.
Do you work with law firms in New York?
Yes. We work with law firms in New York and across New York, taking one firm per practice area per market.
What makes New York legal marketing different?
Search is fragmented by borough and neighborhood: Brooklyn, Queens and Bronx searches behave like separate markets, and Manhattan firms compete with national brands.
New York firms: your market is waiting.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.