Law firm marketing in Los Angeles.
Websites, SEO, Google Ads, Google Business Profile and AI intake for Los Angeles law firms. All we do is law, and we take one firm per practice area in LA.
Los Angeles demand, by practice.
Monthly searches for core "lawyer in Los Angeles" terms and the most expensive click we see in each practice. Click a practice for the full local breakdown.
| PRACTICE AREA | CORE MONTHLY SEARCHES | TOP COST PER CLICK | |
|---|---|---|---|
| Business Litigation | 2,537 | $16.47 | LA plan → |
| Tax Law & IRS Defense | 2,025 | $68.59 | LA plan → |
| DUI & DWI | 1,735 | $149.95 | LA plan → |
| Personal Injury | 1,470 | $70.42 | LA plan → |
| Criminal Defense | 1,025 | $24.07 | LA plan → |
| Immigration | 945 | $10.80 | LA plan → |
| Bankruptcy | 710 | $24.02 | LA plan → |
| Medical Malpractice | 688 | $24.85 | LA plan → |
| Employment Law | 683 | $20.07 | LA plan → |
| Intellectual Property | 584 | $28.12 | LA plan → |
| Family Law & Divorce | 495 | $24.15 | LA plan → |
| Probate & Estate Administration | 489 | $38.13 | LA plan → |
| Estate Planning, Wills & Trusts | 361 | n/a | LA plan → |
| Elder Law | 346 | n/a | LA plan → |
| Social Security Disability | 289 | n/a | LA plan → |
| Real Estate Law | 270 | $16.02 | LA plan → |
| Civil Rights | 217 | n/a | LA plan → |
| Workers' Compensation | 103 | $56.36 | LA plan → |
Los Angeles is one of the most expensive legal advertising markets in the country, especially for personal injury, and searches are often bilingual.
California ad rules.
California regulates lawyer advertising through Rules of Professional Conduct 7.1 through 7.5 and the State Bar Act (Business and Professions Code section 6157 and following), which add specific requirements for electronic media advertising.
Licensing and discipline: State Bar of California.
Questions from LA.
Which practice areas are most searched in Los Angeles?
In our latest Los Angeles data, the most-searched practice areas were business litigation, tax law & IRS defense, DUI & DWI. The table above shows every practice we track.
Do you work with law firms in Los Angeles?
Yes. We work with law firms in Los Angeles and across California, taking one firm per practice area per market.
What makes Los Angeles legal marketing different?
Los Angeles is one of the most expensive legal advertising markets in the country, especially for personal injury, and searches are often bilingual.
Los Angeles firms: your market is waiting.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.