Law firm marketing in Houston.
Websites, SEO, Google Ads, Google Business Profile and AI intake for Houston law firms. All we do is law, and we take one firm per practice area in Houston.
Houston demand, by practice.
Monthly searches for core "lawyer in Houston" terms and the most expensive click we see in each practice. Click a practice for the full local breakdown.
| PRACTICE AREA | CORE MONTHLY SEARCHES | TOP COST PER CLICK | |
|---|---|---|---|
| Personal Injury | 2,470 | $254.87 | Houston plan → |
| Family Law & Divorce | 2,076 | $19.03 | Houston plan → |
| Tax Law & IRS Defense | 1,760 | $47.41 | Houston plan → |
| Immigration | 1,755 | $14.38 | Houston plan → |
| Employment Law | 1,419 | $18.97 | Houston plan → |
| DUI & DWI | 1,199 | $186.55 | Houston plan → |
| Real Estate Law | 980 | $7.54 | Houston plan → |
| Probate & Estate Administration | 956 | $20.35 | Houston plan → |
| Medical Malpractice | 791 | $13.97 | Houston plan → |
| Bankruptcy | 779 | $32.88 | Houston plan → |
| Social Security Disability | 772 | n/a | Houston plan → |
| Criminal Defense | 489 | $59.55 | Houston plan → |
| Business Litigation | 448 | $19.22 | Houston plan → |
| Workers' Compensation | 364 | $3.18 | Houston plan → |
| Estate Planning, Wills & Trusts | 360 | $14.34 | Houston plan → |
| Intellectual Property | 290 | $25.82 | Houston plan → |
| Civil Rights | 236 | n/a | Houston plan → |
| Elder Law | 112 | n/a | Houston plan → |
Houston is a sprawling, heavily Spanish-speaking market where map-pack visibility varies sharply across the county, so rank-grid tracking matters.
Texas ad rules.
Texas requires many lawyer advertisements and solicitation communications to be filed with the State Bar of Texas Advertising Review Committee, in addition to its Rules of Professional Conduct on advertising.
Licensing and discipline: State Bar of Texas.
Questions from Houston.
Which practice areas are most searched in Houston?
In our latest Houston data, the most-searched practice areas were personal injury, family law & divorce, tax law & IRS defense. The table above shows every practice we track.
Do you work with law firms in Houston?
Yes. We work with law firms in Houston and across Texas, taking one firm per practice area per market.
What makes Houston legal marketing different?
Houston is a sprawling, heavily Spanish-speaking market where map-pack visibility varies sharply across the county, so rank-grid tracking matters.
Houston firms: your market is waiting.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.