Law firm marketing in Chicago.
Websites, SEO, Google Ads, Google Business Profile and AI intake for Chicago law firms. All we do is law, and we take one firm per practice area in Chicago.
Chicago demand, by practice.
Monthly searches for core "lawyer in Chicago" terms and the most expensive click we see in each practice. Click a practice for the full local breakdown.
| PRACTICE AREA | CORE MONTHLY SEARCHES | TOP COST PER CLICK | |
|---|---|---|---|
| Medical Malpractice | 2,940 | $72.09 | Chicago plan → |
| Personal Injury | 2,605 | $93.56 | Chicago plan → |
| Family Law & Divorce | 2,305 | $24.65 | Chicago plan → |
| Bankruptcy | 1,379 | $30.18 | Chicago plan → |
| Social Security Disability | 1,255 | $20.26 | Chicago plan → |
| Immigration | 1,215 | $13.20 | Chicago plan → |
| Tax Law & IRS Defense | 950 | $45.93 | Chicago plan → |
| Employment Law | 778 | $10.28 | Chicago plan → |
| Intellectual Property | 636 | $7.79 | Chicago plan → |
| Real Estate Law | 550 | $11.04 | Chicago plan → |
| Probate & Estate Administration | 428 | $17.01 | Chicago plan → |
| Criminal Defense | 402 | $20.99 | Chicago plan → |
| Business Litigation | 391 | $9.44 | Chicago plan → |
| Workers' Compensation | 390 | $65.82 | Chicago plan → |
| Estate Planning, Wills & Trusts | 316 | $10.66 | Chicago plan → |
| Civil Rights | 260 | $4.25 | Chicago plan → |
| DUI & DWI | 198 | $53.29 | Chicago plan → |
| Elder Law | 120 | n/a | Chicago plan → |
Chicago searchers often include neighborhood and suburb names, and Cook County's division structure means practice-specific court content performs well.
Illinois ad rules.
Illinois follows its own versions of Rules 7.1 through 7.3 of the Rules of Professional Conduct, enforced through the ARDC.
Licensing and discipline: Attorney Registration and Disciplinary Commission (ARDC) and the Illinois State Bar Association.
Questions from Chicago.
Which practice areas are most searched in Chicago?
In our latest Chicago data, the most-searched practice areas were medical malpractice, personal injury, family law & divorce. The table above shows every practice we track.
Do you work with law firms in Chicago?
Yes. We work with law firms in Chicago and across Illinois, taking one firm per practice area per market.
What makes Chicago legal marketing different?
Chicago searchers often include neighborhood and suburb names, and Cook County's division structure means practice-specific court content performs well.
Chicago firms: your market is waiting.
Send us your site and your market. We'll pull your Search Console, your competitors' keyword footprints, your local rank grid and your ad account (if you can even get into it) and hand you a sworn-statement-level audit. Free. No call-center pitch.